One CRM for private aviation, VIP terminal operations and bespoke travel across Central Africa.
Velorum plans bespoke travel, manages private jets and is building a premium VIP terminal at Pointe-Noire's Agostinho Neto Airport. We built a HubSpot CRM that unifies flight requests, ground services and terminal operations in one place.
The challenge
Velorum operates at the intersection of luxury travel, private aviation and airport services — high-value clients, last-minute changes and strict coordination between flight ops, ground handlers and the VIP terminal team.
Requests came through phone, WhatsApp, email and walk-ins, with no central record of passenger preferences, aircraft history or service requests. Repeat clients were not systematically recognised, and high-margin ancillary services were often missed.
With the new VIP terminal under development at Agostinho Neto Airport, the team needed a system that could handle current travel and jet-management operations while scaling to terminal bookings, FBO services and direct-to-aircraft access.
Our approach
- 01HubSpot CRM configured as the single source of truth for the entire guest journey — from initial enquiry and itinerary design to flight day, ground handling and VIP terminal services.
- 02Three dedicated pipelines: Bespoke Travel Requests, Private Jet Management, and VIP Terminal Services, each with custom stages and required fields for service level, aircraft type, pax count, destination and handler.
- 03360° contact and company records with travel preferences, passport/visa requirements, dietary restrictions, past bookings, aircraft details and service history.
- 04Automated workflows for lead routing, quote follow-up, pre-flight reminders, handler coordination and post-flight feedback — plus internal handoffs between travel consultants, ops and the terminal team.
- 05Real-time dashboards for bookings, revenue per route, aircraft utilization, terminal occupancy and VIP client retention.
What we shipped
- Three pipelines for travel, jet management and VIP terminal services.
- 360° guest profiles with preferences, history and service notes.
- Automated pre-flight, handler and post-flight coordination.
- Live dashboards for aircraft utilization and terminal occupancy.
Results in detail
Guest profiles now capture preferences and history, so returning clients are recognised and upsell opportunities are surfaced automatically.
Itinerary, handler and aircraft details are attached to the deal record, replacing email threads and phone calls for every change.
Every enquiry is logged, routed and followed up with automated reminders — no request falls through the cracks before take-off.
Travel, aviation and terminal teams all work from the same HubSpot record, with consistent service standards across the full guest journey.
A repeatable four-phase model — designed to ship value in weeks, not quarters.
01 DiscoverAudit of data, tools and revenue motion. We map the current state in 1–2 weeks.
02 ArchitectData model, automations and reporting blueprint — reviewed with your team before we build.
03 BuildImplementation in HubSpot and connected systems, with weekly demos and zero black boxes.
04 ScaleEnablement, dashboards and an ongoing optimisation loop tied to your KPIs.
If any of these sound familiar, we should talk.
You serve high-net-worth clients and every request arrives through a different channel. You manage private aviation, FBO or terminal services and operational details live in email and chat. You want guest preferences to be remembered and used to drive repeat bookings and ancillary revenue. You're scaling from travel services into a full aviation or terminal operation and need one CRM that scales with you.
Want a result like this?
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