Lola: three manufacturing brands, one HubSpot CRM.
We centralised Rebema, Ivotech and GSFOIL under Lola Srl's main HubSpot account, organised their mailbox communications and optimised the CRM's internal processes.
The challenge
Lola Srl is the holding company behind three manufacturing brands: Rebema (rebema.it), Ivotech (ivotech.it) and GSFOIL (gsfoil.com). The goal was to manage them in one main HubSpot account while keeping each brand's communications clearly separated.
The existing mailbox configuration and Inbox conversation management needed a review. The team needed clear filters, rules and processes to handle incoming emails without mixing the different companies' communications.
The CRM structure also needed to reflect day-to-day operations: projects, deals and products linked to the right contacts and companies. Excel-based processes needed to be analysed before planning their migration into HubSpot.
Our approach
- 01One main account: we centralised the companies and their mailbox communications in HubSpot, then reviewed the account configuration to check that the setup worked correctly.
- 02Inbox optimisation: we analysed the connected business mailboxes, resolved the conversation-management issues and configured filters, rules and processes to separate emails correctly.
- 03CRM structure: we reviewed the existing business processes and data model, configured projects, deals and products, and organised their associations with contacts and companies.
- 04Excel migration planning: we analysed the processes managed in spreadsheets and designed their migration into the revised CRM structure, with support for data preparation and import.
- 05Training and operational support: we trained the team on the new configuration, everyday CRM management and usage best practices.
What we shipped
- Lola Srl and its three brands managed in one main HubSpot account.
- Mailbox communications centralised, with rules to keep them clearly separated.
- Projects, deals and products associated with the relevant contacts and companies.
- Excel migration planned around the revised data structure, with training and import support.
A repeatable four-phase model, designed to ship value in weeks, not quarters.
01 DiscoverAudit of data, tools and revenue motion. We map the current state in 1–2 weeks.
02 ArchitectData model, automations and reporting blueprint, reviewed with your team before we build.
03 BuildImplementation in HubSpot and connected systems, with weekly demos and zero black boxes.
04 ScaleEnablement, dashboards and an ongoing optimisation loop tied to your KPIs.
If any of these sound familiar, we should talk.
You manage multiple manufacturing brands and want one CRM without mixing their communications. Your connected mailboxes need clearer conversation-management rules. Projects, deals and products need consistent links to contacts and companies. You want to plan a move from Excel to HubSpot and train the team on the new structure.
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