Bringing a 60-year Florentine atelier into a 4.0 CRM — without losing the craft.
Il Bronzetto exports luxury brass and bronze lighting to five-star hotels worldwide. We built a HubSpot backbone to manage bespoke projects, feasibility studies and a 1,600+ SKU catalogue across Europe and the Middle East.
The challenge
Born in Florence in 1963 and still family-run from the historic Oltrarno district, Il Bronzetto ships bespoke lighting and décor to luxury hospitality projects — from five-star hotels in the Middle East to European residences.
Each project is different: prototypes, feasibility studies, rare finishes like French Gold. Requests came in by email, WhatsApp and trade shows, and lived in the head of whoever caught them. Quotes took days, hand-offs between atelier and sales were fragile, and management had no way to see the real pipeline.
Our approach
- 01HubSpot CRM shaped around the atelier: dedicated pipelines for standard catalogue orders, bespoke projects and feasibility studies.
- 021,600+ SKU catalogue mapped as HubSpot products, with finish and technique variants (including French Gold) available on quotes in a click.
- 03Project records that link contact, hospitality group, architect/designer, drawings and prototype status in a single view.
- 04Automated hand-offs between sales and bottega, with SLAs on feasibility studies and export dashboards for Middle East and EU accounts.
What we shipped
- 1,600+ item catalogue live in HubSpot with finish variants.
- Dedicated pipeline for bespoke projects and feasibility studies.
- Export dashboards by region — EU and Middle East.
Results in detail
Quotes for bespoke lighting projects now leave the atelier in hours, not days — SKU library and finishes are one click away.
Architects and hospitality buyers get feasibility studies faster, with a paper trail they can share with the client.
Five-star hotel projects across the Gulf are tracked in a dedicated pipeline with export-ready documentation.
The full 1,600+ item catalogue — classic and contemporary — lives on one CRM, with finish and technique variants attached to every quote.
A repeatable four-phase model — designed to ship value in weeks, not quarters.
01 DiscoverAudit of data, tools and revenue motion. We map the current state in 1–2 weeks.
02 ArchitectData model, automations and reporting blueprint — reviewed with your team before we build.
03 BuildImplementation in HubSpot and connected systems, with weekly demos and zero black boxes.
04 ScaleEnablement, dashboards and an ongoing optimisation loop tied to your KPIs.
If any of these sound familiar, we should talk.
You run a heritage or artisan brand and every project is bespoke — but the process still lives in emails. You sell to architects, interior designers or hospitality groups and need feasibility studies to move fast. You have a deep product catalogue with finish/material variants that never make it cleanly into quotes. You're exporting across Europe and the Middle East and want one CRM view per region.
Want a result like this?
Tell us about your CRM and we'll map the fastest path to your next number.