Cold outreach that turned a 60-year catalogue into €312K of new revenue.
We built a HubSpot Sequences engine that put Il Bronzetto's luxury lighting in front of architects and hospitality buyers across Europe and the Gulf: 12,480 emails, 99.8% deliverability, 27 deals generated.
The challenge
Il Bronzetto sells bespoke luxury lighting to five-star hotels, architects and interior designers: a market you cannot spam, only earn. Their outbound was manual, untracked and inconsistent: some prospects got three follow-ups, others got none.
Worse, sending from the atelier's main domain put years of domain reputation at risk: one sloppy cold blast could have landed every invoice and feasibility study in spam.
Management had zero attribution: no way to know which email, persona or cadence actually produced a deal.
Our approach
- 01ICP-first list building on Apollo: architects, interior designers, FF&E procurement and hospitality groups across the EU and Gulf, segmented by role, region and project type.
- 02Deliverability infrastructure before a single send: dedicated sending domain, full SPF/DKIM/DMARC setup and a two-week warm-up, keeping the atelier's main domain untouched.
- 03Role-based HubSpot Sequences: four-step cadences over 14 days, with personalization pulled straight from CRM data (project type, region, recent openings), so every email reads like it was written by hand.
- 04Replies route automatically to sales with an SLA, and every meeting, deal and euro is attributed back to the sequence and email that generated it.
What we shipped
- Dedicated sending domain with 99.8% deliverability across 12,480 emails.
- Four persona-specific cadences, from architect to procurement.
- Full attribution: every deal traced back to the sequence that opened it.
Results in detail
12,480 emails sent from a dedicated, fully warmed domain: the atelier's main domain never touched cold outreach, and invoices kept landing in the inbox.
Above the typical HubSpot Sequences benchmark, because every email was personalized from CRM data, not templated mass mail.
New bespoke lighting projects opened in the pipeline straight from cold sequences: booked meetings, not luck.
Closed-won revenue attributed to the outbound program in five months, with per-sequence reporting leadership can trust.
A repeatable four-phase model, designed to ship value in weeks, not quarters.
01 DiscoverAudit of data, tools and revenue motion. We map the current state in 1–2 weeks.
02 ArchitectData model, automations and reporting blueprint, reviewed with your team before we build.
03 BuildImplementation in HubSpot and connected systems, with weekly demos and zero black boxes.
04 ScaleEnablement, dashboards and an ongoing optimisation loop tied to your KPIs.
If any of these sound familiar, we should talk.
You sell high-ticket to architects, designers or hospitality groups and outbound is still improvised. You're afraid of burning your main domain reputation with cold email, and you're right. Replies land in personal inboxes and follow-ups depend on who remembers. You can't tell which campaign, persona or email actually produced revenue.
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