Journal · Issue 01

Notes from inside the CRM.

Short reads on how teams actually configure, fix and run their CRM — what works, what doesn't, and the trade-offs nobody mentions on a sales call.

Topics6 articles

What is a CRM and why your company needs one

A clear, no-jargon explanation of what a CRM does, who needs one, and how to know if it's time to adopt one.

A practical comparison between HubSpot and Salesforce based on team size, complexity, time-to-value and total cost of ownership.

Connect your CRM, email platform and automation workflows so every lead is followed up on time, every time.

The mistakes we see most often when companies roll out a CRM — and how to avoid each one.

Five criteria small and medium businesses should use to evaluate CRM platforms — without falling into the enterprise trap.

The 8 metrics that actually predict revenue growth — and the vanity numbers to stop reporting.