Scaling a circular-economy network with a single source of truth.
We unified partner, customer and collection data inside HubSpot to give Bioil Afrique real operational control as they expanded.
The challenge
Bioil Afrique runs a fast-expanding circular-economy network — collecting and regenerating used cooking oils through hundreds of partners, including industrial accounts like Eni.
But the business was held together by spreadsheets, shared inboxes and tribal knowledge. Field, sales and leadership each worked from a different version of the truth, and reporting cycles were measured in days.
Our approach
- 01Discovery sprint across the full cycle — from partner onboarding to collection, regeneration and customer billing.
- 02HubSpot CRM + Operations Hub as the single system of record, with a shared data model across commercial, operations and leadership.
- 03Operational automations on partner onboarding, collections and renewals, plus real-time dashboards by role.
What we shipped
- Single source of truth across every country of operation.
- Automated pipelines for onboarding, renewals and commercial follow-up.
- Response SLAs cut from days to hours, fully traceable.
Results in detail
Manual handoffs between field, sales and back-office collapsed into one HubSpot workflow.
Leadership moved from week-end spreadsheets to live dashboards by country, partner and product line.
Inbound partner and customer requests are now routed automatically and answered within hours, not days.
Every partner, contract and collection point now lives in one HubSpot record — no shadow spreadsheets.
A repeatable four-phase model — designed to ship value in weeks, not quarters.
01 DiscoverAudit of data, tools and revenue motion. We map the current state in 1–2 weeks.
02 ArchitectData model, automations and reporting blueprint — reviewed with your team before we build.
03 BuildImplementation in HubSpot and connected systems, with weekly demos and zero black boxes.
04 ScaleEnablement, dashboards and an ongoing optimisation loop tied to your KPIs.
If any of these sound familiar, we should talk.
You operate a partner or franchise network and decisions still happen in spreadsheets. Field, sales and finance disagree on the numbers because each team owns its own file. You're scaling into new countries and need one CRM that holds the whole operation together. Reporting takes days and arrives too late to act on.
Want a result like this?
Tell us about your CRM and we'll map the fastest path to your next number.