Cold outreach that filled Bioil Afrique's partner pipeline across three markets.
A HubSpot + Apollo outbound engine brought Bioil Afrique's circular-economy offer to industrial kitchens, hotel chains and food producers: 8,240 emails, 99.5% deliverability, 22 deals generated.
The challenge
Bioil Afrique's growth depends on signing new collection partners: industrial kitchens, hotel chains and food producers. But partner acquisition was manual, driven by field visits and word of mouth.
Sales had no scalable way to reach decision-makers in new regions, and follow-ups depended on whoever remembered to call back.
With a multi-country operation, sending cold email from the main domain risked damaging deliverability for the entire network's operational communication.
Our approach
- 01ICP-first list building on Apollo: operations managers, sustainability leads and procurement at hotel chains, catering groups and food producers across three markets, segmented by size and sector.
- 02Deliverability infrastructure before the first send: dedicated sending domain, full SPF/DKIM/DMARC setup and a two-week warm-up, keeping the operational domain untouched.
- 03Segment-based HubSpot Sequences: four-step cadences over 14 days, personalized from CRM data (sector, region, estimated volume), so every email speaks to that partner's reality.
- 04Replies route automatically to the regional sales owner with an SLA, and every meeting, contract and ton collected is attributed back to the sequence that generated it.
What we shipped
- Dedicated sending domain with 99.5% deliverability across 8,240 emails.
- Three segment-specific cadences: hotels, catering, food production.
- Full attribution: every partner contract traced back to the sequence that opened it.
Results in detail
8,240 emails sent from a dedicated, fully warmed domain: the operational domain never touched cold outreach and partner communication kept landing in the inbox.
Above the typical HubSpot Sequences benchmark, because every email was personalized from CRM data, not a templated mass blast.
New partner contracts opened in pipeline straight from cold sequences: booked meetings, not luck.
Qualified meetings with decision-makers booked straight from cold sequences, all attributed per segment and sequence.
A repeatable four-phase model, designed to ship value in weeks, not quarters.
01 DiscoverAudit of data, tools and revenue motion. We map the current state in 1–2 weeks.
02 ArchitectData model, automations and reporting blueprint, reviewed with your team before we build.
03 BuildImplementation in HubSpot and connected systems, with weekly demos and zero black boxes.
04 ScaleEnablement, dashboards and an ongoing optimisation loop tied to your KPIs.
If any of these sound familiar, we should talk.
Your growth depends on signing new partners, but acquisition is still manual and local. You're expanding into new regions without a scalable way to reach decision-makers. Follow-ups depend on who remembers to call back, and deals slip away. You can't tell which campaign, segment or email actually produced a contract.
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Tell us about your CRM and we'll map the fastest path to your next number.
Keep exploring
All case studies- Circular EconomyBioil AfriqueWe unified partner, customer and collection data inside HubSpot to give Bioil Afrique real operational control as they expanded.
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- Real EstateCREO ManagementA HubSpot + Apollo outbound engine put CREO Management in front of investors, developers and corporate tenants: 7,420 emails, 99.6% deliverability, 19 deals generated.