Giving a fast-growing HR-tech startup full control over its sales engine.
Custom HubSpot pipelines, sales sequences and dashboards transformed Selectic's outreach from improvised to predictable.
The challenge
Selectic, backed by leading investors, was scaling fast but lacked visibility and control over its sales team. Outreach to HR prospects was inconsistent and hard to manage.
Client data was fragmented across tools, follow-ups were manual, and leadership had no unified view of the pipeline.
Our approach
- 01HubSpot CRM centralising every client and HR lead in one system.
- 02Structured sales sequences to standardise outreach across the team.
- 03Dashboards and reporting that surface team performance and progress to management.
- 04Automated notifications and reminders to keep engagement consistent.
What we shipped
- Custom sales pipelines per HR vertical.
- Automated email sequences with task reminders.
- Real-time sales dashboards with conversion metrics.
Results in detail
Standardised sequences replaced ad-hoc emails — every HR persona gets the right cadence.
Reps focus on conversations that matter while HubSpot handles tasks, reminders and stage hygiene.
Founders read one dashboard instead of chasing weekly updates across tools and reps.
New sales reps now hit quota faster, working from documented playbooks and clean HubSpot data from day one.
What the client says
"What made this HubSpot implementation successful was how closely we worked with Piceci Services. They became part of our team, helping us align on challenges and objectives. Their hands-on approach made the rollout smooth and effective."
A repeatable four-phase model — designed to ship value in weeks, not quarters.
01 DiscoverAudit of data, tools and revenue motion. We map the current state in 1–2 weeks.
02 ArchitectData model, automations and reporting blueprint — reviewed with your team before we build.
03 BuildImplementation in HubSpot and connected systems, with weekly demos and zero black boxes.
04 ScaleEnablement, dashboards and an ongoing optimisation loop tied to your KPIs.
If any of these sound familiar, we should talk.
Your sales team is growing but you can't predict next quarter from today's pipeline. Outreach is happening — just inconsistently — and you have no shared playbook. You want HubSpot configured for your sales motion, not a generic template. Onboarding new reps takes months because there's no single source of process.
Want a result like this?
Tell us about your CRM and we'll map the fastest path to your next number.