Cold outreach that gave a fast-growing HR-tech startup a predictable sales engine.

Selectic, backed by leading investors, was scaling fast but its outbound to HR decision-makers was inconsistent: reps wrote their own emails, follow-ups depended on memory, and nobody could say which cadence actually produced meetings.

Sending volume was growing without any deliverability infrastructure: no dedicated domain, no warm-up, and a rising bounce rate that risked burning the startup's main domain.

Leadership had no unified view: replies scattered across personal inboxes, no attribution from email to deal.

1. 01ICP-first list building on Apollo: HR directors, heads of talent and People Ops leaders across DACH, segmented by company size, industry and hiring signal.
2. 02Deliverability infrastructure before the first send: dedicated sending domain, full SPF/DKIM/DMARC setup and a two-week warm-up, keeping Selectic's main domain completely out of cold outreach.
3. 03Role-based HubSpot Sequences: four-step cadences over 14 days, personalized from CRM data (company size, open roles, recent funding), so every email reads one-to-one.
4. 04Replies route automatically to the right rep with an SLA, and every meeting and deal is attributed back to the sequence and email that generated it.

• Dedicated sending domain with 99.7% deliverability across 9,860 emails.
• Three persona-specific cadences for HR decision-makers.
• Full attribution: every deal traced back to the sequence that opened it.

"What made this HubSpot implementation successful was how closely we worked with Piceci Services. They became part of our team, helping us align on challenges and objectives. Their hands-on approach made the rollout smooth and effective."