One CRM for oil & gas tenders, ship repair jobs and industrial procurement.
GNCAC has been building, welding and maintaining industrial assets in Pointe-Noire since 1950, with 700+ professionals across oil & gas, energy and naval repair. We built a HubSpot CRM that runs tenders, yard jobs and procurement in one pipeline system.
The challenge
Tenders and RFQs from oil & gas operators, shipowners and infrastructure clients arrived by email to individual engineers and commercial managers, with deadlines and technical clarifications tracked in personal inboxes and spreadsheets.
Quoting fabrication, mechanical, electrical and naval repair scopes meant rebuilding estimates from scratch each time — no reusable rate cards, no history of what was quoted or won on similar scopes.
With 700+ people across yard, workshop and site works, management had no consolidated view of pipeline value, job status or which clients drove recurring maintenance revenue. QHSE documentation requested during bids was stored outside any shared system.
Our approach
- 01HubSpot CRM as the single system of record for every commercial opportunity — from RFQ intake to quotation, award, job execution and recurring maintenance contracts.
- 02Three dedicated pipelines: Tenders & RFQs, Ship Repair & Yard Jobs, and Maintenance & Procurement, each with required fields for scope, discipline, vessel or asset, estimated man-hours and submission deadline.
- 03Standardised quote templates with reusable rate cards per discipline (fabrication, mechanical, electrical, naval), so estimates are assembled from approved unit rates instead of rebuilt each time.
- 04Automated workflows for deadline reminders, internal technical reviews, QHSE document attachment checks before submission, and post-award handover to the operations team.
- 05Executive dashboards on pipeline value by sector, win rate per discipline, quoting turnaround and recurring maintenance revenue per client.
What we shipped
- Three pipelines for tenders, yard jobs and maintenance.
- Reusable rate cards per technical discipline.
- QHSE document checks automated before every submission.
- Live dashboards on win rate and recurring maintenance revenue.
Results in detail
Bids now go out complete and on time, with technical review and QHSE documentation validated inside the CRM before submission.
Approved rate cards per discipline replaced ad-hoc estimating, so a fabrication or ship repair quote is assembled in hours instead of days.
Maintenance contracts and inspection cycles are scheduled from the CRM, turning one-off yard jobs into planned recurring work.
Every request for quotation is logged, owned and reportable — management finally sees pipeline value by sector and by client.
A repeatable four-phase model — designed to ship value in weeks, not quarters.
01 DiscoverAudit of data, tools and revenue motion. We map the current state in 1–2 weeks.
02 ArchitectData model, automations and reporting blueprint — reviewed with your team before we build.
03 BuildImplementation in HubSpot and connected systems, with weekly demos and zero black boxes.
04 ScaleEnablement, dashboards and an ongoing optimisation loop tied to your KPIs.
If any of these sound familiar, we should talk.
You bid on industrial tenders and deadlines live in personal inboxes. Your quotes are rebuilt from scratch instead of assembled from approved rates. You run fabrication, mechanical, electrical or naval repair scopes and job status is scattered across teams. You want maintenance and inspection cycles to generate predictable recurring revenue.
Want a result like this?
Tell us about your CRM and we'll map the fastest path to your next number.