Cold outreach that opened institutional real-estate doors across Central Africa.
A HubSpot + Apollo outbound engine put CREO Management in front of investors, developers and corporate tenants: 7,420 emails, 99.6% deliverability, 19 deals generated.
The challenge
CREO Management sells high-value real-estate services to investors, developers and corporate tenants: a small, relationship-driven market where generic cold email gets ignored and sloppy sending destroys credibility.
Outbound was manual and untracked: brokers kept their own contact lists, follow-ups were inconsistent, and no one could attribute a mandate to a specific campaign.
Sending from the main corporate domain put years of reputation at risk with every cold blast.
Our approach
- 01ICP-first list building on Apollo: real-estate investors, developers, family offices and corporate real-estate managers across Central Africa and Europe, segmented by asset class and mandate type.
- 02Deliverability infrastructure before the first send: dedicated sending domain, full SPF/DKIM/DMARC setup and a gradual warm-up, keeping the corporate domain untouched.
- 03Segment-based HubSpot Sequences: three-step cadences over 12 days, personalized from CRM data (asset class, geography, portfolio signals), so every email reads like a broker's personal note.
- 04Replies route automatically to the right broker with an SLA, and every meeting, mandate and commission is attributed back to the sequence that generated it.
What we shipped
- Dedicated sending domain with 99.6% deliverability across 7,420 emails.
- Three segment-specific cadences: investors, developers, corporate tenants.
- Full attribution: every mandate traced back to the sequence that opened it.
Results in detail
7,420 emails sent from a dedicated, fully warmed domain: the corporate domain never touched cold outreach and client communication kept landing in the inbox.
Strong for an institutional audience, because every email was personalized from CRM data, not a templated mass blast.
New mandates and tenant relationships opened in pipeline straight from cold sequences: booked meetings, not luck.
Qualified meetings with investors and developers booked straight from cold sequences, all attributed per segment and sequence.
A repeatable four-phase model, designed to ship value in weeks, not quarters.
01 DiscoverAudit of data, tools and revenue motion. We map the current state in 1–2 weeks.
02 ArchitectData model, automations and reporting blueprint, reviewed with your team before we build.
03 BuildImplementation in HubSpot and connected systems, with weekly demos and zero black boxes.
04 ScaleEnablement, dashboards and an ongoing optimisation loop tied to your KPIs.
If any of these sound familiar, we should talk.
You sell high-value real-estate or professional services and outbound is still improvised. Your market is small and relationship-driven, so a burned domain would cost you real deals. Brokers or consultants keep their own lists and follow-ups depend on who remembers. You can't tell which campaign, segment or email actually produced a mandate.
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