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CREO ManagementReal EstateCongo2024
CREO Management logo

From scattered conversations to structured pipelines across a growing property portfolio.

CREO Management consolidated every client interaction into one CRM, with dedicated pipelines for 70 apartments, 200 villas and 15 ongoing renovations.

โˆ’85%
Manual admin work
+70%
Deals closed
+95%
Client lifetime value
Timeline
12 weeks end-to-end
Stakeholders
Sales, lettings & leadership
Scope
285+ properties under management
Stack
HubSpotHubSpot Sales Hub
Services
CRM ImplementationSales EnablementReporting & BI
Solution focus
Pipeline & DealsCustomer RetentionAutomation

The challenge

A leading real estate operator in Congo, CREO struggled to keep control of client interactions across a growing portfolio: 70 apartments, 200 villas and 15 properties under renovation.

Sales teams could not easily track emails, calls and meetings. Follow-ups and next steps were manual, leading to missed actions and limited visibility for management.

Our approach

  1. 01Every client interaction (email, call, meeting) automatically logged in one CRM view.
  2. 02Property pipelines with clear stages for sales and rental opportunities.
  3. 03Automated tasks and reminders so reps never miss a follow-up.
  4. 04Real-time leadership dashboards on sales activity and performance.

What we shipped

  • Single CRM view for contact history.
  • Structured property pipelines linked to assets.
  • Automated tasks driving consistent follow-ups.

Results in detail

โˆ’85%Manual admin

Logging calls, emails and viewings is now automatic โ€” agents reinvested those hours into clients.

+70%Deals closed

Structured property pipelines mean no lead sits idle and every viewing has a next step.

+95%Client lifetime value

Tenant and owner relationships are nurtured proactively, fuelling renewals and cross-sells.

100%Properties on one CRM

Apartments, villas and renovations all live in HubSpot โ€” leadership sees portfolio status in one click.

How we ran the engagement

A repeatable four-phase model โ€” designed to ship value in weeks, not quarters.

  1. 01
    Discover

    Audit of data, tools and revenue motion. We map the current state in 1โ€“2 weeks.

  2. 02
    Architect

    Data model, automations and reporting blueprint โ€” reviewed with your team before we build.

  3. 03
    Build

    Implementation in HubSpot and connected systems, with weekly demos and zero black boxes.

  4. 04
    Scale

    Enablement, dashboards and an ongoing optimisation loop tied to your KPIs.

Could this work for you?

If any of these sound familiar, we should talk.

  • You manage a real estate or property portfolio and conversations live in personal inboxes.
  • You can't tell which agent is following which lead โ€” or what happens after a viewing.
  • You want renewals and cross-sells to be a system, not a memory test.
  • Leadership has no real-time view of which units are moving and which are stuck.

Want a result like this?

Tell us about your CRM and we'll map the fastest path to your next number.