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Company Overview
Studio Piceci: Redefining Professional Advisory Services Through Digital
Studio Piceci is a professional consultancy firm born in 1950 specializing in accounting, tax, and legal advisory services. Based in Italy, Studio Piceci’s values center on precision, innovation, and accessibility, which are reflected in their approach to client service. As part of their digital transformation strategy, they sought to develop a multilingual, user-friendly website that aligned with their high professional standards and expanded their reach to international clients.
Swot Analysis
The Challenge: Competing with Larger Firms by Leveraging Trust and Expertise
Strengths
1.Established Expertise: Studio Piceci’s strong reputation and specialized services provide a solid foundation for building trust through digital channels.
Weaknesses
2.Limited Internal Technical Knowledge: Staff required training to effectively use the new email systems, CRM integration, and website functionalities.
Opportunities
3.Enhanced Client Communication: Features like real-time chat and personalized email campaigns enable better engagement and stronger client relationships.
Threats
4.Established Expertise: Studio Piceci’s strong reputation and specialized services provide a solid foundation for building trust through digital channels.
Impact and Results
Future-Ready Digital Platform for Studio Piceci’s Expansion
Improved Client Accessibility: The multilingual website expanded Studio Piceci’s reach, allowing international clients to access resources and services with ease.
Streamlined Operations: CRM integration and personalized forms improved internal workflows for managing client inquiries and interactions.
Enhanced Client Retention: Segmented email campaigns and gated blog content strengthened engagement and increased newsletter sign-ups.
Stability for Long-Term Success
Ongoing Staff Training: Internal training ensured that staff could confidently manage website updates and email campaigns, reducing dependency on external support.
Scalable Digital Strategy: The website’s modular design allows for easy updates, new language additions, and future feature enhancements.
Execution Process
A Comprehensive Digital Upgrade
Skills and Expertise
Web Development: Expertise in creating a responsive, multilingual website using Weglot and advanced customization features.
Digital Marketing: Specialists optimized SEO and developed segmented email strategies to boost engagement and retention.
Staff Training: Comprehensive training sessions equipped Studio Piceci’s team to manage website and email functionalities independently.
Timelines and Best Practices
The project followed a structured timeline:
Initial Development: Built and tested the multilingual website with all key features, ensuring responsiveness and user-friendliness.
Integration Phase: Connected real-time chat, CRM, and email systems to streamline communication and operations.
Training and Launch: Delivered training to internal staff and launched the platform with phased rollouts to ensure smooth adoption.
Tech Research
Enhancing Client Interaction and Lead Capture Through Innovative Web Features
To achieve Studio Piceci’s goals, we implemented the following technologies:
Weglot Multilingual Plugin: Enabled seamless translation and international optimization for the website.
Custom Contact Forms: Built tailored forms for client inquiries and quote requests to streamline lead generation.
Real-Time Chat Integration: Linked directly to the CRM for immediate client interaction and data management.
Responsive Design: Optimized for mobile and desktop to ensure accessibility across all devices.
Key Performance Indicators (KPIs)
Increase in newsletter sign-ups through protected blog content and gated resources.
Improved website traffic from international markets via multilingual SEO strategies.
Higher client inquiry rates through optimized contact forms and real-time chat integration.
Enhanced email campaign performance through segmented strategies.
